Best forAnalytics and scheduling
THE SIMPLE VERSION
What is Metricool?
Metricool brings a content calendar, publishing, analytics, competitor tracking, inbox and reporting together. Free includes one brand, twenty scheduled posts per month, thirty days of analytics and five AI credits, but excludes LinkedIn and X.
✓ A good fit if you want to…
- Want scheduling plus clear analytics
- Manage one brand
- Need competitor context
– Choose another tool if you…
- Need LinkedIn on Free
- Need unlimited free publishing
- Want a design-first editor
YOUR FIRST 10 MINUTES
Start in three steps
- 1Connect only what you needStart with one approved profile and review its permissions.
- 2Create a platform-specific draftUse verified claims, approved media and a real human voice.
- 3Preview before publishingCheck account, crop, link, accessibility, date and timezone.
TRY THIS FIRST PROMPT
Draft three post ideas from these verified facts, then suggest one measurable goal for each. Do not claim that correlation proves why a post performed.
POPULAR USES
What can it help with?
PLANS
Free or paid?
One brand, 20 posts, 30-day analytics and 5 AI credits.
Best for a first real test.More brands, LinkedIn and longer analytics.
Best for regular individual use.Adds approvals, roles and reporting depth.
Best for heavier or team use.✓Free is enough if…Use Free for one small brand on supported networks with a light schedule.
+Consider paid if…Starter is useful when LinkedIn, unlimited fair-use publishing, longer history or more brands matter.
*US monthly starting price checked 24 August 2026. Annual offers, brands and add-ons change the total.
GOOD TO KNOW
Safety and privacy
Publishing can be immediate
Analytics show patterns, not certain causes; do not overstate what one successful post proves.
Protect private material
Connected accounts, messages and performance data can include customer information; limit roles and exports.
Keep human control
Approve claims, media rights, disclosures, replies and every final post.
STILL CHOOSING?See the important differences side by side.
OFFICIAL EVIDENCE
Sources and freshness
We use official product and help pages for plan, access and privacy claims.
- Product and core workflow
- Free, trial and paid access
- Account permissions and publishing safeguards