Best forTeam social operations
THE SIMPLE VERSION
What is Hootsuite Social OS?
Hootsuite Social OS groups Perch publishing, Nest customer care, Lumen listening and Wisdom AI. Standard supports ten accounts and starts at $99 per user; the no-card fourteen-day trial does not auto-charge.
✓ A good fit if you want to…
- Coordinate a professional team
- Need inboxes and monitoring
- Require governance controls
– Choose another tool if you…
- Are a solo beginner
- Need a cheap scheduler
- Manage only one or two profiles
YOUR FIRST 10 MINUTES
Start in three steps
- 1Connect only what you needStart with one approved profile and review its permissions.
- 2Create a platform-specific draftUse verified claims, approved media and a real human voice.
- 3Preview before publishingCheck account, crop, link, accessibility, date and timezone.
TRY THIS FIRST PROMPT
Draft a governed social campaign for [organisation]. Include approval roles, escalation rules, disclosure checks and a list of actions Wisdom must not automate.
POPULAR USES
What can it help with?
PLANS
Free or paid?
No card and no automatic charge.
Best for a first real test.Ten accounts, scheduling, inbox, monitoring and AI.
Best for regular individual use.Unlimited accounts and deeper automation.
Best for heavier or team use.✓Free is enough if…Use the no-card trial to test governance, inbox and reporting with non-sensitive accounts.
+Consider paid if…Standard or higher fits only when the organisation needs its consolidated workflows and controls.
*Official US annual-billing starting prices checked 24 August 2026. Plans are per user; tax and add-ons cost more.
GOOD TO KNOW
Safety and privacy
Publishing can be immediate
AI drafts, listening and automated inbox actions need governance because errors can reach large audiences quickly.
Protect private material
Hootsuite processes posts, prompts, outputs, messages, profile data and listening content; apply least privilege and retention rules.
Keep human control
Approve claims, media rights, disclosures, replies and every final post.
STILL CHOOSING?See the important differences side by side.
OFFICIAL EVIDENCE
Sources and freshness
We use official product and help pages for plan, access and privacy claims.
- Product and core workflow
- Free, trial and paid access
- Account permissions and publishing safeguards